Who We Are

Experience and Results You can Trust

Acuity Eyecare Group is led by a strong leadership team with deep experience in the eyecare industry and an unmatched track record of success. Acuity’s leadership knows exactly what you’re going through because they are experienced professionals who have operated practices, successfully built larger eyecare groups, and been leading players in the ongoing transformation within the eyecare industry.

Who We Are

Experience and Results You can Trust

Acuity Eyecare Group is led by a strong leadership team with deep experience in the eyecare industry and an unmatched track record of success. Acuity’s leadership knows exactly what you’re going through because they are experienced professionals who have operated practices, successfully built larger eyecare groups, and been leading players in the ongoing transformation within the eyecare industry.

Eric Anderson

Chief Executive Officer

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Eric has three decades of leadership success in a variety of businesses including Optical, Accessories and Consumer Packaged Goods, in both domestic and international markets. Prior to joining Acuity, Eric served as Executive Vice President – Fossil Group, leading their $3 Billion Global Licensed Watch and Jewelry business. In this capacity, he was accountable for all business development, licensing, marketing, product design and product development. Prior to that, Eric spent 18 years at the Luxottica Group in key leadership positions including the President of LensCrafters North America where he had full P&L responsibility for the world’s leading Optical retail chain with 1,000 stores in the U.S. and Canada. Under his collaborative leadership, Eric transformed their business strategy, customer experience and management team philosophy resulting in significant growth in associate engagement, customer satisfaction and comp store sales. Additionally, while at Luxottica, Eric was Chief Executive of GMO Opticas based in Santiago, Chile, integrating 500 stores in Chile, Peru, Ecuador and Columbia into Luxottica. He also had successful leadership roles as the General Manager of Target Optical, VP at Pearle Vision, VP at Sunglass Hut and helped lead the integration of Ray Ban into Luxottica. Prior to Luxottica, Eric spent nearly a decade in Brand Management at Procter & Gamble and Kao.   Eric is highly respected within the industry and well-known for his results-oriented leadership, entrepreneurial spirit and passion for developing talent.

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Satish Dave

Chief Information Officer

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Satish brings with him over 25 years of highly diverse experience across several relevant industries. He has held key senior technology and operations leadership roles at Vision Source, MedSolutions, Coventry Healthcare, and General Electric and has focused on driving total enterprise performance through the successful deployment and utilization of technology solutions. While leading Information Technology at MedSolutions, Satish helped grow the company’s top line sales from $240 million to $910 million while also delivering $40 million in annualized operational cost reductions. Prior to joining Acuity, Satish was the Chief Information Officer for Vision Source and led efforts to create business value through the innovative application of technology. This initiative resulted in the doubling of the company’s market cap realization. Satish is best known for his expertise and intuitive understanding of successfully integrating technology solutions within a practice as well as throughout an organization.

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Meera Dua

Chief Merchandising Officer

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Meera began her impressive career in the optical world over 20 years ago, which spans both North American and international market experience. She started at Cole Vision Corporation and spent several years taking on various leadership roles with increasing levels of importance and responsibility. This ultimately resulted in her championing and directing all product strategy for Sears Optical, Target Optical and Pearle Vision. With the acquisition of Cole Vision by Luxottica, Meera continued to grow and diversify her experiences. She took on several high profile merchandising positions within Target Optical, LensCrafters, GMO, product development and also led category management for all optical divisions. Meera’s significant contributions have driven success for multiple businesses in profitability growth, improved product life cycle management and stronger store segmentation. Meera is highly respected within the industry and is well known for her motivating leadership style and tremendous depth of merchandising knowledge and expertise.

Lora DeVuono

Lora DeVuono

Chief Marketing Officer

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Lora brings with her over 30 years of brand marketing and advertising experience.  She began her career at General Mills and then spent 20 years in multiple leadership roles at PepsiCo within Quaker Oats and Frito Lay. As SVP/ Group Vice President of Brand Marketing and Advertising at Frito Lay, she led the entire marketing team and a powerful portfolio of multi-billion dollar brands. Under Lora’s marketing leadership, Frito Lay transformed the health and wellness arena and built over a $1 billion dollar portfolio through consumer-centric innovation, advertising excellence, and a high impact retail presence. In addition to her Acuity role, Lora serves as an Operating Partner for Riata Capital Group. Lora is also the Co-Founder of Inspira Marketing Partners, a strategic marketing consulting firm that advises a variety of companies in the consumer packaged goods, consumer services and multi-site retail sectors.  Lora is best known for her passion for building strong brands and talent, while always leading with collaboration and positive energy.

Bret Davis

Bret Davis

VP Corporate Development

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Bret began his career in eyecare in 1999 when he joined Briot as the Midwest Regional Sales Manager. After several successful years, he was appointed President and Briot experienced record growth under Bret’s leadership. Bret also served as Vice President at American Express Business Finance. In this key role, he helped orchestrate financial solutions between equipment manufacturers and end users, enabling optometrists to access the latest technology at affordable rates. Prior to joining Acuity, Bret served as Senior Vice President of Business Development for Vision Source, where he was an integral part of growing Vision Source into the largest independent eyecare alliance in the world and the top optical retailer in the United States. With almost two decades of eyecare industry experience, Bret is best known for having a strong pulse on the ever-changing landscape and future vision of the industry.

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Matt Matthews

Corporate Development

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Matt began his successful career in the eyecare industry almost 30 years ago with the purchase of Crown Optical in 1990. At the time, Crown Optical was a single-office optometric practice located in Alton, Illinois. Under Matt’s leadership, that single location was re-branded Crown Vision Center and “Crown” has grown into an expansive, fully-integrated eyecare company. Today, Crown Vision Center includes 28 community eyecare centers, an ASC surgery center, an ophthalmology center, and a full-service wholesale optical lab. Prior to Crown, Matt spent 9 years in commercial banking, which provided an excellent financial foundation for his tenure at Crown. Matt is also very invested in community service efforts. He currently is the Chairman of St Louis ARCHS and a member of the BJC Hospital Foundation. He is also the co-founder of “Kids Vision for Life,” an organization in St. Louis that provides free eyecare services to children in need. Matt is best known for his successful track record of growth in the eyecare industry and his servant-leadership style of management.

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Shawn Deckert

VP Operations

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Shawn began his successful optical career more than 25 years ago. His broad range of eyecare experience spans independent optical companies as well as some of the most iconic brands in the industry today. Brands such as Target Optical, Oakley, LensCrafters, and Sunglass Hut International have benefited from Shawn’s tremendous industry knowledge and deep understanding of the ever changing optical world. He is truly a multi-faceted leader driven by his range of roles across the retail, professional services, wholesale, luxury and value side of the industry. Under Shawn’s leadership as the Vice President of Operations, he helped orchestrate the turnaround of Target Optical by focusing on the organization’s culture and transforming it into one of the fastest growing optical companies for more than a decade. Shawn is also passionate about giving back to those in need and has led or been part of many North American and international eyecare clinics. Shawn is best known for his ability to align a team to create a sustained growth plan that’s customer-centric and builds top talent.

Brian McCrea

Brian McCrea

VP Strategic Initiatives

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Brian brings with him 25 years of exceptional experience and strong results within the optical industry. He began his career at Luzerne Optical and also worked for Lens Lab while attending college. After graduation, he worked diligently as an ABO Certified Optician for Northeastern Eye Institute and then became a store manager, opening a LensCrafters store in 1997. Brian proceeded to spend the next 19 years with Luxottica and progressed through several key leadership roles and responsibilities within the organization. Brian contributed his talent and skills in a range of positions including Senior Manager of Operations for Pearle Vision, Director of Strategic Brand Development for LensCrafters, the Senior Director of Operations for Target Optical and also as a Regional Vice President for Target Optical. Most recently, Brian was the Vice President of Central and LensCrafters Manufacturing for North America. Brian is best known for his results-oriented leadership style and successful implementation of large scale organizational initiatives.

Ron Jackson

Ronnie Edward Jackson

VP Optical Manufacturing

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Ron began his career in eyecare almost two decades ago as the Director of Optical Services for the Virginia Eye Institute as well as the Production Manager for Cole Vision/Luxottica Optical Manufacturing. In 2008, Ron joined First Look Optical Manufacturing and the organization experienced excellent productivity and growth under his manufacturing leadership. Over the past 8 years, First Look Optical has grown orders from 200 orders per day to over 700 orders per day. Ron also redesigned the lab for future growth, installing automation and redundant equipment manufacturing capability to support up to 1000 orders per day while also increasing productivity and reducing consumables. Ron is responsible for the strategic development and executive management of all optical manufacturing and productivity efforts and is a respected industry leader and key expert in his field.

Brian Bernholtz

VP Corporate Controller

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Brian brings almost 15 years of experience in key financial leadership positions in both private and public companies with domestic and international operations ranging from $200 to $800 million in revenues. He began his career in public accounting with Deloitte & Touche where he advanced to the manager level. He then successfully progressed through several key finance roles including the position of Corporate Controller at Varel International Energy Services and later Unilin North America. Brian joined the Acuity team from Provista, a leading provider of group purchasing services for the non-acute healthcare industry, where he served as the Associate Vice President of Finance. Brian is best known for his extensive knowledge in financing transactions, deal structuring, and consolidation matters given his vast financial experience managing deal activities for multiple acquisitions and divestitures.

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Teresa Carter

Regional Vice President

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Teresa began her career in eyecare in 1986 as an integral part of the International Eyecare Center “IEC” team. Teresa served as President of IEC, focusing the organization’s efforts toward delivering the highest quality services and products in a caring, personalized atmosphere. Today, International Eyecare Center is a specialty eyecare provider with 19 locations covering Iowa, Illinois, Missouri and Omaha. Under Teresa’s leadership, IEC developed a unified company culture that thrives on loyalty, dedication, and a commitment to personal and professional advancement. With over 30 years in the eyecare industry, Teresa is well known for her motivational leadership style and her unmatched passion for excellence through the patient experience.

Brad Childs

Regional Vice President

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Brad’s career in the industry began in 1997 as part of Eyetique, a successful eyecare company founded by his brother, Norman Childs, in 1979. Brad served as the Executive Vice President of Eyetique and was empowered to cultivate a unique culture there, focused on the total experience for the customer. This customer service orientation soon became an important point of differentiation for Eyetique in the marketplace and has fueled strong sales growth and high patient satisfaction ratings. Under Brad’s leadership and partnership with Norman, Eyetique has grown from a single location to 21 locations today. Brad is well renowned for his expertise and knowledge of luxury brand positioning and his vision for delivering quality and fashion-forward trends.

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Kellie Spector

Regional Vice President

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Kellie began her career in eyecare in 1997 when she joined Crown Vision Center. While at Crown, she held a wide range of leadership positions including Manager Development Trainer, District Manager, Marketing Manager, Director of Marketing and Director of Retail Operations. In these key roles, Kellie has consistently delivered profitable growth and has proven success in developing talent and tomorrow’s leaders. Kellie also gives back to the community as a member of the Board of Directors for “Kids Vision for Life” in St. Louis, an organization that provides free eyecare services to children in need. Over the course of her 20 year career, Kellie is best known in the industry for her strong dedication to the profession and the mentorship of others.

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Melissa Allison

Director Managed Care

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Melissa began her eyecare career at Crown Vision Center in 1999 as an integral part of the customer service department. She took an active interest and leadership role in Managed Care and was appointed Managed Care Director. Throughout her tenure at Crown Vision Center, Melissa became an expert regarding vision insurance plans, including all aspects of operations relating to both medical and routine vision plans. Melissa also has extensive experience in risk contract management, provider relations, contracting and credentialing, call center management, and front office operations relating to patient service. As an eyecare veteran, Melissa is highly respected for her customer orientation and professional approach within the industry.

Edward Berberich

Edward Berberich

Director Professional Recruitment

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Ed began his career in the eyecare industry over 15 years ago as an Optometric Recruiter in 2002 with Eye Care Centers of America, now Visionworks. Prior to joining Eye Care Centers, Ed held several key leadership positions within Target Corporation and Sears Holding Company. In his current role as Director of Professional Recruitment, Ed’s focus will be to meet the individual needs of Optometrists seeking practice opportunities. Ed has an incredible track record of building strong relationships with incoming ODs and takes the time to understand both their personal and professional goals. This enables Acuity to place Optometrists with the optimal practices to ensure their career goals become a reality. Ed’s passion for people and commitment to finding the best match for both the Optometrists and Acuity are the driving forces behind Ed’s successful recruiting approach.